Wednesday, 30 June 2021

HIDDEN SECRETS OF INDIA - “HYDERABAD'S RISE AS INDIA'S ENTERTAINMENT TECH HUB” by Sounak Sarkar

 “Hyderabad’s rise as India's entertainment tech hub”



Films are the foremost remarkably effective medium in conveying drama and particularly within the evocation of emotion throughout the planet, and since the last decade, visual effects seem to be the new craze on the block. In India, Hyderabad is in the middle of all the action.



 

Production houses from the regional industry are collaborating with home-grown tech start-ups to form Hyderabad the hub of entertainment technology, specializing in VR, AR, and VFX. It just isn't big Hollywood filmmakers; Telugu, Tamil, Hindi, and other Indian language filmmakers are closely viewing how animation, VFX, and other technology can add their favour. However, the processing is just too expensive, hence local production houses are working with city-based start-ups to bring the tech and talent together.


Not everyone can afford to spend some hundred crores. This is often where start-ups get to play, to offer filmmakers and content creators access to technology that they'll use and experiment with.

Source- Facebook




The necessity to mix the present supply of talent, technology, and start-ups led to the creation of Anthill Studios, a program founded together by start-up incubator and accelerator Anthill Ventures and Suresh Productions. It's an investment and speed-scaling platform for early-stage start-ups. It works sort of as a market access program, focused on accelerating the business growth of tech start-ups.




Source- Facebook






Some investors, seeking anonymity, said while the space is difficult, content and therefore the demand for it is currently driving investments. However, not everyone seems to be hospitable to the concept of working with start-ups. Whether start-ups can add synergy with studios for the long run is yet to be seen. But Hyderabad seems to be occupancy the proper direction.

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