In India, even though streetwear labels are still a niche among the common crowd, more and more Indian streetwear brands are making their way into the limelight. As we know, this sub culture has emerged from the underground hip hop scenes, but the concept of streetwear has evolved since then. Its all about expressing your way of life through the art of fashion. The following are few of the brands that have paved their way to successfully making an impact on the sub culture in this part of the world.
1.
SIX5SIX- Founded by the brother, sister duo, Avni
and Ambar Aneja SIX5SIX is an Indian textile company based in New Delhi, India.
their designs reflect the culture of everyday life making it super relatable
for the youth today. Their medium to express takes inspiration from culture,
thoughts, music and even phrases.
2.
Biskit- Biskit was started by siblings Shruti
and Harsha Biswajit. Breaking the duality of menswear & womenswear, this
independent label strives to achieve equality in society. They do this by
creating clothes that are unisex and can be worn by everyone, thus keeping
comfort, durability, and functionality as the priority of their designs.
3.
Jaywalking- Jay Ajay Jajal‘s Jaywalking is a fairly new
brand that released in February 2019. He always designed clothes for himself as
he fell under the plus-size category. He began posting these clothes on his
personal Instagram handle, which eventually blew up and led him to start his
own streetwear label.
4.
Strey- Strey is a premium streetwear clothing
brand from Mumbai founded by Aasshna Aroraa and Eashan Parekh. Their unique
designs are inspired by the city and the small things in life that people often
don’t notice. The best part about this label is that a percentage of their
profits go to animal shelters in Mumbai.
5.
Nought one- Founded by Abhishek Paatani, it is
one of the first brands to have gained immense popularity within this
sub-culture. This high street fashion brand surely stands out because of its
sharp tailoring and luxe fabrics bringing clothes for men and women that are
urban and street chic. Abhishek’s uses elements from the military as
inspiration.
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