Saturday, 3 July 2021

5 OF THE MOST INFLUENTIAL INDIAN STREETWEAR BRANDS THAT MAKE STRONG STATEMENTS. -by Dipshikha Dey

 In India, even though streetwear labels are still a niche among the common crowd, more and more Indian streetwear brands are making their way into the limelight. As we know, this sub culture has emerged from the underground hip hop scenes, but the concept of streetwear has evolved since then. Its all about expressing your way of life through the art of fashion. The following are few of the brands that have paved their way to successfully making an impact on the sub culture in this part of the world.

1.      SIX5SIX- Founded by the brother, sister duo, Avni and Ambar Aneja SIX5SIX is an Indian textile company based in New Delhi, India. their designs reflect the culture of everyday life making it super relatable for the youth today. Their medium to express takes inspiration from culture, thoughts, music and even phrases.


 

 

2.      Biskit- Biskit was started by siblings Shruti and Harsha Biswajit. Breaking the duality of menswear & womenswear, this independent label strives to achieve equality in society. They do this by creating clothes that are unisex and can be worn by everyone, thus keeping comfort, durability, and functionality as the priority of their designs.


 

 

3.      Jaywalking-  Jay Ajay Jajal‘s Jaywalking is a fairly new brand that released in February 2019. He always designed clothes for himself as he fell under the plus-size category. He began posting these clothes on his personal Instagram handle, which eventually blew up and led him to start his own streetwear label.


 

4.      Strey- Strey is a premium streetwear clothing brand from Mumbai founded by Aasshna Aroraa and Eashan Parekh. Their unique designs are inspired by the city and the small things in life that people often don’t notice. The best part about this label is that a percentage of their profits go to animal shelters in Mumbai.


 

 

5.      Nought one- Founded by Abhishek Paatani, it is one of the first brands to have gained immense popularity within this sub-culture. This high street fashion brand surely stands out because of its sharp tailoring and luxe fabrics bringing clothes for men and women that are urban and street chic. Abhishek’s uses elements from the military as inspiration.








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